Biomechanics & Marketing: Profit From A Better Understanding

Biomechanics & Marketing: Profit From A Better Understanding
Mantra Legends Hotel


31 MAY 2019

Practitioner: $460.00

Student: $250.00

Are you a podiatry clinician wanting to take your biomechanical knowledge to the next level? Do you want to be seen as a market leader in your community? If you answered yes to either of these two questions, this 2-Day Biomechanics & Marketing workshop is for you.

It will be jammed packed with useful biomechanical information you can apply immediately in your business, translating in better education, communication and treatment outcomes for your patients. 

No matter how vast your biomechanical knowledge though, it's equally important to know how to market this expertise to the general public, otherwise potential patients will be seeing your competitors, and this is why we're bringing Biomechanics and Marketing together in one 2-Day Workshop. 

9 Reasons Why You Should Attend This Workshop

  1. You will spend two days with like-minded podiatrists that have a real passion for biomechanics.

  2. You will leave with practical biomechanical knowledge you can apply immediately in your business.

  3. You'll learn how to have more predictable, consistent treatment outcomes.  

  4. Your Podiatry Team will be more inspired and productive. 

  5. Business growth and new technology boosts team morale and build credibility for your business. 

  6. You will leave with a marketing strategy for increasing your biomechanical patient numbers and referrals.

  7. You will learn how to attract more A & B patients and less C & D patients

  8. You will understand why creating a point of difference is paramount to your business success.

  9. You will enjoy what you do more each day (& make more money) by developing better educational tools.

The Workshop Team

Paul Graham from Total Care Podiatry has been a podiatrist in private practice since 1987 with a special interest in musculoskeletal conditions. He is a fellow of the Australasian Academy of Podiatric Sports Medicine and has recently become the first podiatrist admitted as a member of the Pain Society of Australia.

His practice has always been on comprehensive, evidence-based examination and diagnosis of the underlying causes of presenting symptoms, to achieve the best possible outcome for each patient. 

Together Paul, Scott and Tyson will be bringing you two days of practical biomechanical training as well as the skills required to create a more systematised, productive and happier workplace for you and your team.

What To Expect Over The 2 Days




  1. Body Structure, Asymmetry and Function

  2. How the body Compensates

  3. Mechanisms of Micro-trauma and Injury

  4. Force, function and the benefit of plantar pressure mapping 

Bodytech /  Sensor Medica Displays

  • Practical Set-Ups of Foot Pressure Systems

  • Variations in products and prices, and what product is right for you and your business. 

Business and Marketing

Being a highly knowledgable podiatry clinician is no longer good enough to guarantee your long-term business success. Today, it's a combination of podiatry knowledge, marketing and systems development 

Business Success Model

Marketing & Systems

Every business needs a marketing plan that works, and for it to work properly it must first be targeted towards the right patients for your business. When this is achieved, you then need systems to monitor and maintain the success of that marketing plan.


This is Strategic Thinking. 

Earn More, Work Less And Enjoy What You Do More Each Day

You can invest as much money as you'd like into technology, but to get the most out of the investment you need to know how to market it to your potential patients and referrers. Clinicians also need to understand how to communicate this new technology to their existing patient database because you're already sitting on a potential goldmine.

If you can get the balance right between Biomechanics & Marketing, you will earn more, work less and enjoy what you do more each day. 

Morning Tea, Lunch and Afternoon Tea will be provided on both days.   

Post - Workshop Email Support

There will be plenty of time over the two days for Q & A's but we know from experience that you will have questions afterwards.

In fact, some of your best 'aha moments' will come to you in the two or three days following the workshop, which is why each attendee will be given our contact details, so you can contact us directly with any post-workshop questions.

This is the only workshop you'll find in Australia that combines both Biomechanics and Marketing

Click BOOK NOW to register through

Dr. Tyson E. Franklin's website


31 MAY 2019

Practitioner: $460.00

Student: $250.00


Tel: 0478 657 780

(+61 international)

Suite 2/26 Rene St

Noosaville Qld 4566


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